The problem it solves
Why this book exists
You were told to work hard and be original. In practice, almost everyone copies somebody — a career, a schedule, a way of handling money — usually a model designed to produce a paycheque rather than anything that outlasts it. This book asks a blunter question: if we’re all copying, who should we be copying?
Inside
What’s inside
- The difference between income and wealth, and why the two are not the same pursuit
- Why roughly 95% of people copy a model built for a paycheque without ever choosing it
- Leverage, and why some work multiplies while most of it merely repeats
- Compounding — what Einstein is said to have called the eighth wonder of the world
- Franchising as the proof: McDonald’s and Coca-Cola did not invent; they systematised
- The case that network marketing is franchising for people without a franchise fee
- “Same door, same result” — the chapter people quote back to Burke most often
Reader fit
Who it’s for
- The person who has just said “I could never do this”
- Leaders looking for the book that answers that objection without an argument
- Anyone who wants the model explained properly rather than defended loudly
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Single title
$5.95
Ebook [and audiobook], instant download.
All three core books
$9.97
The Parable of the Pipeline, Copycat Marketing 101, and You, Inc. [ebook and audiobook]. The three most people start with.
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Read before you buy
Read it before you buy it.
The introduction and first two chapters, plus the video that went with the book. No cost, no card.
Leaders: get this for your whole team
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