The problem it solves
Why this book exists
Nobody hands you a job description for your own life, so most people improvise one and call the result their personality. This book starts from a different premise: that you are the founder, the chief executive, and the only shareholder of a company called You, Inc., and it has been trading for years without a strategy.
Inside
What’s inside
- Ten principles, one chapter each — from taking responsibility to daring to dream to changing before you’re changed
- Why belief and attitude are treated here as operating decisions rather than moods
- Productive habits, and the unglamorous mechanics of building them
- Managing your emotions when the business is you and the mood is company policy
- The Five F’s — Faith, Family, Friends, Fitness, Finances — and what happens when one of them is carrying the others
- “When you know better, you do better”, which is the sentence the whole book rests on
Reader fit
Who it’s for
- Anyone rebuilding after a setback, in this profession or well outside it
- Leaders who want their people reading something about character rather than tactics
- People who have read plenty of business books and not many about running themselves
Choose your format
Get the book
Single title
$5.95
Ebook [and audiobook], instant download.
All three core books
$9.97
The Parable of the Pipeline, Copycat Marketing 101, and You, Inc. [ebook and audiobook]. The three most people start with.
Card or PayPal. Instant delivery. [30-day refund.] Checkout destinations are managed centrally in Settings → Burke Links & Checkout.
Read before you buy
Read it before you buy it.
The introduction and first two chapters, plus the video that went with the book. No cost, no card.
Leaders: get this for your whole team
One private link for the people in your organisation.